Spatial Consultant, Creative Collaborator
and Visual Strategist
Berley Farber spent 25 years as a picture framer before founding Farber Art Services in 2007. That time taught him something most installers never learn: how artwork behaves as a physical object before it becomes an aesthetic one.
He graduated from San Francisco State University with a degree in Broadcast Journalism, which explains his obsession with narrative flow. But it was framing that taught him material constraints, structural engineering, and the difference between what clients say they want and what actually works in three-dimensional space.
Today, he installs everything from Monet and Degas paintings to collections of travel artifacts to a broom made of thousands of Swarovski crystals (which required engineering a mounting system that let it project from the wall so viewers could experience its full dimensionality). He's the preferred installer for many Bay Area frame shops, interior designers, art consultants, and commercial project managers.
One client used him for three separate homes in the Bay Area before flying him to Italy to install hundreds of pieces in their renovated 14th-century villa. Another called him back 18 years after their first project.
What clients are paying for isn't just precision and reliability, though Berley delivers both. They're paying for someone who can look at 50 disparate pieces and see the narrative thread that makes them a collection rather than an accumulation.